DRTV drives web traffic.
That’s no bold statement. It’s a simple, proven fact. In fact, the two media are practically joined at the hip, because these days so many people watch TV with a smartphone or tablet in hand. They see your show, they hit your website, and suddenly your message is getting through on two platforms. No phone call required—you’re just a couple clicks away from a sale!
Here’s an example of a product offer that was a natural for the multi-tasking, multi-media demographic.