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For your convenience, we have listed some DRTV industry related articles below. You will need Acrobat Reader 5.0 or later installed to be able to view these files.

Acrobat Reader can be downloaded free of charge by clicking here.

These files are between 25k and 300k in size.

Response Magazine 4-2004/ DRTV Body By Jake/ORECK Article
DM News 6-2002/ DRTV Reading Campaign Tests Well
DM News 2-2002/ Aero Aims to Duplicate 'Crouching Tiger' Success
HFN 1-2002/ The Bedding Business Gets Firm Support From Airbeds
Response Magazine 1-2002/ DRTV Is a Key to Advertising Success in a Shaken Economy
Entrepreneur Magazine 12-2001/ Be The Next Ron Popeil
Response Magazine 9-2001/ Indy Racing League Speeds up Ticket Sales With Infomercial
New York Times 8-2001 / Indy Racing is using an infomercial in its effort to lure TV viewers...
DM News 4-2001/ It's the Demand That Creates the Brand
DM News 4-2001 / Reebok Takes First Step Into DRTV
PGA Magazine 11-2000/ Making Golf Fun
OC GOLF 11/2000 / Greens to Screens
USA Today 11/2000 / Indy Racing beats drum
Golf World Business 8-2000/ Why you should know this man
Response Magazine 12-99/ Script to Screen Hits the Slopes with Dynastar
DRTV News 9-13-99 / Golf Co. Protege Sport Unveils First Infomercial
DRTV News 9-13-99 / Long-Form Producers: Dynastar Infomercial Aims to Build Brand
USA Today 4-1-99 / Adams Golf Gains High Profile
DRTV News 9-14-98 / DW Golf, McHenry Join in DRTV Fray
DRTV News 8-17-98 / Don't Overlook the Magic of Post-Production
DRTV News 7-20-98 / Comfort Grip Eyes Success of Banjo Minnow Lure
ResponseTV 6-98 / Your DRTV Team
DRTV News 5-18-98 / CEO Find Success Pitching Others' Products
Golf Digest 5-98 / The Truth Behind Infomercials
ResponseTV 5-98 / The 25 Most Innovative People in DRTV: Barney Adams
Golf 3-98 / Made for Television: Golf products are climbing aboard the infomercial bandwagon
DRTV News 2-22-98 / Infomercial Is Driving Factor in Golf Club Success
DRTV News 2-22-98 / GMC Campaign Explores New Terrain
Orange County Business Journal 2-19-98 / Hoping to Get Fat in '98: Weight-Loss Firm Weathers Phen-Fen; Links with Healthnet
GolfWorld 2-13-98 / Adams contemplates next move
DM News 1-12-98 / Infomercial Drives Golf Industry to Repeat Its Success
The Brand Marketers Guide to Direct Response Television 98 / Sanyo CordFree Collection, Transformax 3 in 1 Vacuum
GolfWorld 12-19-97 / Newsmakers: Tight Lies
GolfPro 12-97 / The GolfPro 72: Barney Adams
The Biz 10-97 / Script to Screen Uses Storylines To Make Infomercials Like Movies
Advertising Age 9-8-97 / Infomercials Score for Brand-Name Advertisers
GolfWeek 8-30-97 / Infomercial sends Tight Lies sales soaring
ResponseTV 8-97 / Habla DRTV?
DRTV News 5-19-97 / Tigermania Takes Hold
DRTV News 5-19-97 / Adams Says Infomercials Work Best For Small Firms
Boating Magazine 2-97 / TV Lures: Do They Really Work
Inc. 500 97 / Changing Course: Adams Golf
The Brand Marketers Guide to Direct Response Television 97 / Case Study: Monster Hole Challenge, Taylor Made Golf
ResponseTV 12-96 / TV Products Directory: Banjo Minnow
GolfWorld 11-1-96 / That's Infotainment
Advertising Age 6-25-96 / The Marketing 100: Burner Bubble
ResponseTV 6-96 / Field Reports: TaylorMade Test Run Pulls in High Nielsen Ratings
Electronic Retailing 5-96 / Lubricator 2001: Street Fight for #1
GolfWeek 4-6-96 / Taylor Made's new 'storymercial' designed to educate consumers
BrandWeek 2-19-96 / News Roundup: Turtle Wax
Orange County Business Journal 2-6-96 / Corporate Hawkers: Kerrys' Script to Screen Near $8 Million Mark
Advertising Age 1-29-96 / Taylor Enters Iron Frenzy: Burner Bubble Golf Clubs get $30 Mil Launch, Infomercials
NIMA News 10-95 / An Infomercial Formula: Product Values+Direct Marketing
ResponseTV 8-95 / Creating Commercials That Sell
Electronic Retailing 6-95 / NordicTrack Storymercial has Customer Appeal

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