Creating an award-winning infomercial is not so different from creating an Emmy-winning television show. You need a compelling concept, a smart script, an experienced crew, and great talent. At Script to Screen, we’ve developed a tried-and-true process for creating highly original and very successful shows. We’ve even gotten pretty good at delivering acceptance speeches. The following is a short description of our creative process:

The Product Orientation Meeting is where our journey begins. This is a day of discovery that our team will spend with your team, learning everything we can about your product, its features and benefits, and your goals and objectives for the campaign.

Creative Concepting comes next and includes the overall creative direction for the show, the promise, an outline, possible theme lines, segment and demo ideas, talent suggestions and much more. Once agreed upon, this document will be our guide throughout the creative process.

Locations, Sets and Talent will be scouted, designed, cast and coordinated. We’ll furnish you with location shots and set sketches, as well as secure models, experts, and testimonials.

The Script is where all our collaboration and concepts will come to life. Like any great television show, a great script is essential. The right words will help us connect with our audience, keep them engaged and excited to know more. Mostly importantly, it will get them to act.

Choosing the Host is a critical part of the process. A celebrity can, of course, add star power, but any great host should be aspirational and likable, enthusiastic and credible, know how to talk to guests, spotlight the products, and keep the ‘flow’ of the showing moving.