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Creative Production Campaign

In infomercials, what goes on behind the scenes is as important as what happens in front of the camera. A thorough, well-executed plan is critical in a successful direct response television marketing campaign. We have both the experience and foresight to engineer the production. But it is only one of many disciplines required for ultimate success. We have surrounded ourselves with an expert team of professionals who assist us in managing the strategic and logistical services in the following areas:


Strategic Marketing to set optimal price points, payment plans, offers, backend optimization, CRM and more.

Feasibility and Financial Modeling to forecast revenues, profits, units and cash flow on an annualized basis.

Media Planning and Management through all the top Direct Response media buying resources in the country.

Web Design and Management to help you create and implement the most effective Internet sales vehicle.

Internet Media including web banners, pop-ups, search engine optimization and emails.

Social Media to utilize platforms such as Twitter, Facebook, YouTube and Flickr to create viral excitement, engage customers, enhance SEO and your bottom line.

Print Ads and Package Design to ensure your campaign has a cohesive and compelling look and feel.

Telemarketing Management including FTC compliant script writing, upsells, continuity configurations, split script tests, and outbound telemarketing.

Fulfillment Management to ensure you get superior client services, reliable inventory management, accurate order processing and more.

Merchant Account Services for fast, accurate credit card processing.

Channel Marketing & Home Shopping so you reach millions of home shoppers-every single day.

International Distribution to market your product globally and successfully.