• Client: The Bose Corporation
• Product: 321 GS Series II Home Entertainment System
• Objectives: To introduce the Bose 321 GS Series II Home Entertainment System to the market, create a front-end profit center, and to drive retail sales.

For over 40 years the name Bose has been synonymous with ground breaking audio achievements that have resulted in historic milestones. From the first 901® Direct Reflecting® speakers launched in the 1960s, to the award-winning Wave® Radio and radio/CD systems, to today’s 321 GS Series II Home Entertainment System, Bose has been at the forefront of sound technology.

The Bose 321 Home Entertainment System, is a DVD-based system that offers full surround sound from only two small speakers. Script to Screen’s challenge was to create an infomercial that would convince the viewer that such a small unit could display such superior sound quality. To demonstrate this, Script to Screen created a theatre inside a trailer, and invited members of the public to watch a movie using the Bose 321 system. Professionals within the entertainment industry, as well as Bose 321 system owners, provided testimonials.

Since its launch in June 2005, the Bose 321 GS Series II Home Entertainment System infomercial has generated over $50 million in sales. It consistently ranks in the Top 50 of the IMS Report, and was awarded a Bronze WorldMedal by the prestigious New York Festivals.

• Generated over $50 million in sales
• Consistently ranks in the Top 50 IMS Report
• 2006 New York Festivals Bronze WorldMedal