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• Winner Infomercial of the Year - 1996
• Over $250 Million in Sales
If direct response television advertising were to be known for
only one thing each year, 1996 would be known as the “Year
of the Ab Machines.” Paid-program slots were bombarded with
infomercials advertising exercise machines targeting the stomach,
giving Americans a complex about their midsections in the process.
As millions of dollars in sales proved, people were buying the
popular rolling ab machines in droves, and manufacturers were eager
to jump on the bandwagon. In the heart of the roller machine craze,
NordicTrack stepped to the forefront with an effective ab machine
that didn’t have a “rolling motion” in sight.
As with their WalkFit and Skier infomercials, NordicTrack came
to Script to Screen to produce the “AbWorks by NordicTrack” infomercial
to launch their direct response campaign. A stunning beach in Corona
Del Mar, California, provides the backdrop to the AbWorks infomercial.
Hosted by fitness expert Gin Miller, the show follows the audience
participation format in a beach party setting and thoroughly explains
the features and benefits of the AbWorks over conventional roller
products. The NFL San Diego Chargers cheerleaders and the Chippendale
dancers, whose jobs depend on having great abs, make guest appearances
and attest to the effectiveness of the NordicTrack AbWorks.
The “AbWorks by NordicTrack” infomercial debuted successfully
in September of 1996, and in the midst of all the rolling ab machine
infomercials, won the prestigious Jordan-Whitney Greensheet Award
as the “1996 Infomercial Of The Year.” The infomercial
continues to air successfully throughout the country.
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