The Banjo Fishing System

Client: Banjo Buddies, Inc. Product: The Banjo Fishing System Price Point: $29.95 Objectives: To introduce and establish on teleivision The Banjo Fishing System and the Banjo Minnow in the very competitive fishing lure marketplace; to generate an independent profit center via direct sales on TV; to position the product for future retail distribution.

• Over 3 million units sold • Multiple award-winning infomercial An entrepreneurial success story at its finest, Banjo Buddies, Inc., came to Script to Screen to accomplish what had the potential to be a very difficult task. Armed with a brand-new product they knew worked, the Banjo Buddies wanted to establish the Banjo Minnow as the first “genetic response” fishing lure. Launched during the most competitive era for infomercials advertising fishing lures, The Banjo Fishing System quickly established itself as a smash hit, appealing to fishermen everywhere, and selling several hundred thousand units on television alone. Hosted by Script to Screen’s own Executive Producer Ken Kerry, an avid fisherman himself, along with the Banjo Minnow co-inventor Wayne Hockmeyer; The Banjo Fishing System infomercial presents a strong-selling message by showing real-life underwater shots of the Banjo Minnow in action, along with strong testimonials. The Banjo Minnow has repeatedly found its way to the opening monologue in CBS’s Late Night with David Letterman. The infomercial was awarded the 1996 “Best Demonstration Infomercial” and “Best Infomercial Call To Action” by the National Infomercial Marketing Association (NIMA), and has sold over three million units to date.