In a market already overrun with fitness products of all shapes and sizes; introducing yet another product that promises amazing results is always a challenge for the marketer. It was important that the marketer's message be delivered in an entertaining and credible way

Emmy award-winning entertainer, Sheena Easton, paired with Bruce Hymanson, a physical therapist, were the perfect team to host the show. Product demonstrations were performed in a studio setting, while Script to Screen went to Venice's Muscle Beach for testimonials from real strength experts. The budget was small, so Script to Screen was limited in terms of production capabilities; however, the end product proved to be a tremendous success.

The infomercial tested successfully and rolled out nationally in January 1998, selling over 400,000 units to date.