• Generated
over $50 million in sales
• Consistently ranks in the Top 50 IMS Report
• 2006 New York Festivals Bronze WorldMedal
For over
40 years the name Bose has been synonymous with ground breaking
audio achievements
that have resulted in historic
milestones. From the first 901® Direct Reflecting® speakers
launched in the 1960s, to the award-winning Wave® Radio and
radio/CD systems, to today’s 321 GS Series II Home Entertainment
System, Bose has always been at the forefront of sound technology.
The Bose 321 Home Entertainment System, is a DVD-based system that
offers full surround sound from only two small speakers.
Script to Screen’s challenge was to create an infomercial
that would convince the viewer that such a small unit could display
such superior sound quality.
To demonstrate this, Script to Screen created a theatre inside
a trailer, and invited members of the public to watch a movie
using the Bose 321 system.
Additionally, Script to Screen visited three separate homes,
where the host, technical journalist Chris Leary, demonstrated
the 321
system, and contrasted it with conventional home TV and stereo
systems.
Professionals within the entertainment industry, as well as
Bose 321 system owners, provided testimonials.
Since its launch in June 2005, the Bose 321 GS Series II Home
Entertainment System infomercial has generated over $50 million
in sales.
It consistently ranks in the Top 50 of the IMS Report, and
was awarded a Bronze WorldMedal by the prestigious New York
Festivals.
|
