The Bun Trainer

Client: Marson Gold Product: Bun Trainer Price Point: $99.80 Objectives: To introduce the Bun Trainer on television; to work as an independent profit center; to gain retail distribution; to drive pull-through demand at retail.

"My butt." "My buns, hips, and thighs." "Gravity is taking its toll." "My butt, can I say that on TV?" Judging from these actual comments taken from average women when asked what area of their body they would most like to improve, the need for a new toning and shaping product like the Bun Trainer is quite apparent. While the rage in fitness in recent months has been focused on the abdominals, the posterior has gone virtually unaddressed. Realizing many women today would like to use an effective targeting product like the Bun Trainer, Marson Gold came to Script to Screen to launch their revolutionary new exercise product on television. The Bun Trainer is the first toning product of its kind that enhances the effectiveness of the pelvic tilt, long known as the exercise for trimming and shaping the buns. As revolutionary as the Bun Trainer is, the benefits are clearly and aptly communicated through strong user testimonials, beautifully filmed location photography, and crisp graphics. The infomercial is energetically hosted by Lisa Lamendola and features fitness instructor Tracy Effinger, along with Bun Trainer inventor Dave Richmond. Turning in a special guest appearance is Greg Isaacs, reknowned fitness author, director of the Warner Brothers Studios Fitness Center, and trainer of celebrities such as Melanie Griffith, Vendela, and Kurt Russell. The infomercial tested successfully in March 1997 and has rolled out nationally. To date, it has sold in excess of 300,000 units. It reached #1 ranking on the 1997 Jordan Whitney Green Sheet, and is consistently ranked as one of the top infomercials in the nation.