| • Generated
over $200 million in revenue.
• Winner 2002 Greensheet Award for Best Demonstration Infomercial.
• Winner 2003 ERA Award for Best Fitness Infomercial
• Winner 2004 ERA Award for Best Fitness Infomercial
A high-end home gym, the Cross Bow by Weider is manufactured
and marketed by Icon Health & Fitness, the world's largest
manufacturer of home fitness equipment.
The Cross Bow by Weider infomercial produced by Script to Screen,
featured powerful demonstrations and strong testimonials. It
tested successfully in October 2002 and rolled out nationally,
achieving
overwhelming success at both direct response television and retail.
By 2003, it generated over $200 million in revenue.
The infomercial was selected by Jordan Whitney to receive their
2002 Greensheet Award for Best Demonstration Infomercial.
It won the 2003 and 2004 ERA (Electronic Retailing Association)
Award for Best
Fitness Infomercial.
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