| • Consistently
ranks in the Top 10 of the Jordan Whitney and IMS Reports.
Founded in 1995 by Russ Dalbey, The Dalbey Education Institute
educates individuals on how to become successful working in the
Cash Flow Business.
In 2004, they hired Script to Screen to produce an infomercial
to help promote their Cash Flow Education Program through direct
response television.
The Winning in the Cash Flow Business infomercial featured interviews
with Russ Dalbey and former students, who talked about their experiences
and tremendous success using the program. It exceeded the benchmarks
of all previous infomercials, and its success lead to the dramatic
growth and profitability of the company.
A second infomercial was produced in 2006, and continues the success
established by the first show.
This DRTV campaign has consistently ranked in the Top 10 of the
Jordan Whitney Top Sixty Report, and reached as high
as No. 7 of the Infomercial Monitoring Services Report, putting
it amongst
the most successful “Business Opportunity” DRTV campaigns
of the past year.
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