Script to Screen - Case Study

DREMEL

Client: Dremel
Product: The Dremel Rotary Tool
Price Point: $120
Objectives: Create an infomercial to work as a front-end profit center, and drive pull-through demand.

• 2001 Joey Award for Best Infomercial
• Generated front-end profit center
• Grew retail sales over thirty percent

In January 2001, Dremel, a division of the Skil Bosch Tool Corporation, utilized an infomercial, produced by Script to Screen, to introduce the Dremel Rotary Tool.

Not only did the infomercial create a front-end profit center for the client, it also grew retail sales by over thirty per cent.

The Dremel Rotary Tool infomercial won the award for Best Infomercial at the 2001 Joey Awards.