Script to Screen - Case Study

The Euro-Pro Corporation

Client: The Euro-Pro Corporation
Product: The Shark Steam Blaster
Price Point: $150
Objectives: To introduce the Stick Shark Vacuum on television; to work as an independent profit center; to gain retail distribution, and to drive pull-through demand at
retail.

• 400,000 units sold

The second of two successful infomercials that Script to Screen produced for the Euro-Pro Corporation. Maddy Press, and Mark Rosen, the president of Euro-Pro, also hosted this infomercial.

The infomercial tested successfully in November 2001 and rolled out nationally.

It has been one of the most successful housewares infomercials during the past year, and it has been instrumental in establishing Euro-Pro as one of the fastest growing housewares companies in the world.

Due in large part to the Shark Steam Blaster infomercial, Euro-Pro more than doubled it revenues to over $200 million in annual sales.

In addition to front-end profitability, the infomercial was instrumental in growing retail sell-in and pull through demand.

It has consistently ranked among the Jordan Whitney Top 30.