Script to Screen - Case Study

The Euro-Pro Corporation

Client: The Euro-Pro Corporation
Product: The Stick Shark Vacuum
Price Point: $80
Objectives: To introduce the Stick Shark Vacuum on television; to work as an independent profit center; to gain retail distribution, and to drive pull-through demand at retail.

• Over one million units sold.

The Euro-Pro Corporation has been successfully advertising the company's products on HSN for a number of years. Because of this success, Script to Screen designed the creative for this infomercial to resemble the successful HSN demonstration.

To host the show, Script to Screen hired Maddy Press, a veteran TV actress, who has hosted several successful infomercials on HSN and QVC. Her energy, and sincere enthusiasm for the product, were a perfect match for Mark Rosen’s expert presentation skills.

The Stick Shark infomercial tested successfully in November 2001 and rolled out nationally.

It has been the most successful floor care infomercial during the past year, and it has been instrumental in establishing Euro-Pro as one of the fastest growing housewares companies in the world, growing revenues to over $200 million.