| • Generated
over 100 million in revenue.
• Sold over
800,000 units.
eyeQ, a speed reading software package achieved enormous success
in Japan, where it was created, before being introduced to the
United States by Infinite Mind.
When considering the creative, Script to Screen determined that
one of the most important elements to the infomercial was a credible
host. Television actress, Pam Dawber, better known for her role
in the TV comedy, Mork and Mindy, took a genuine interest in the
product, even introducing it to her son’s school. She became
the perfect host.
The "Unleash Your Potential with eyeQ" infomercial was
filmed in two schools, where teachers and students were able to
experiment with the program in the classroom, and testify to its
benefits to adults and children alike.
The infomercial tested successfully in March 2002 and subsequently
rolled out nationally.
It earned Finalist status for Best Intellectual Property Infomercial,
at the 2002 Electronic Retailing Association (ERA) Conference & Exposition.
This infomercial has generated over $100 million
in revenue.
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