• Grew to No.
1 market share within product category
• Grew from approximately $20 million to approximately $100 million
in annual sales in one year
• Multiple award-winning infomercial
Prior to the original infomercial in 1990, Gateway Educational
Products was a $20 million a year marketing company using direct
response radio advertising exclusively. A year after airing
the infomercial, revenues quadrupled to approximately $100
million. Gateway has sold more than one million units of the
Hooked On Phonics program and was one of the nation’s
top 200 advertisers.
The success of the Hooked On Phonics infomercial is due, in
large part, to the down-home Norman Rockwell approach that
Script to Screen used in this production.
Script to Screen has produced six direct response television
spots for Hooked On Phonics, in addition to the infomercial.
The infomercial won the 1992 NIMA Best Director Award, as well
as the 1992 Silver Award at the New York Festival.
|
