| • 300,000
units sold
• Finalist 2004 ERA Awards Best Long Form Outdoor Sports
• Golf Digest’s Golf Training Aid Of the Year
Hosted by NBC Sportscaster, Al Trautwig, the Inside Approach infomercial is
co-hosted by world-renowned golfing legend, Jack Nicklaus. Throughout the infomercial,
Mr. Nicklaus demonstrates the product and testifies to its simplicity, uniqueness
and credibility.
The Inside Approach infomercial tested successfully in August 2003, and rolled
out nationally. It has been the dominant and most successful golf infomercial
for 2004, and has been the largest advertiser on The Golf Channel this year.
It has sold over 300,000 units in less than one year, and was a Finalist at
the 2004 ERA (Electronic Retailing Association) Awards for Best Outdoor
Sports Infomercial.
|
