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• Grew
Revenue 100% in one year
• Grew stock price 300% in one year
In early 2004, the INVESTools company employed Script to
Screen to produce an infomercial to help broaden awareness of its
Investor Education Program. The company had already experienced
substantial success having been in business for over 20 years.
The infomercial, which was hosted by Pat Murphy-Stark, consisted
of clips of live events, where attendees learn about the opportunities
that may be available to them by applying the INVESTools system
when investing in stocks and mutual funds.
It also contained interviews with INVESTools’ CEO Lee K.
Barba, as well as several program participants, who had experienced
phenomenal financial success by applying the INVESTools’ system.
After testing successfully, the INVESTools infomercial rolled out
nationally, and in one year doubled the company’s revenue
from $100 million to $250 million.
In 2005, Script to Screen produced a follow-up infomercial, as
well as several short form spots, continuing the success of this
campaign.
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