NordicTrack LegShaper

Client: NordicTrack, Inc. Product: LegShaper Price Point: $199.95 Objectives: To create an independent profit center, to drive retail and catalog sales. Host: Linda Evans and Gin Miller

Faced with an overwhelming demand from women to create a machine that could address the specific "problem areas" of the legs, thighs, buttocks, and arms, NordicTrack's engineering team set out on the difficult task of designing a machine that would effectively target these hard-to-tone areas. With their expertise and years of research, NordicTrack developed the new LegShaper. In a world of machines that made the same claims, but could not deliver, the LegShaper is the first piece of exercise equipment specifically designed to target all those hard-to-tone areas and produce dramatic results. In producing a successful direct response television campaign, NordicTrack and Script to Screen once again united their talents to produce a stylish infomercial that appealed to women everywhere who wanted to enhance their physique. Adding to the air of elegance, the infomercial is hosted by beautiful television actress and owner of her own chain of women's fitness centers, Linda Evans, along with fitness expert Gin Miller. The LegShaper infomercial features stunning 35 millimeter film photography, a conversational interactive format, emotional testimonials, and graphic product demonstrations, all while presenting the product in a refined, yet persuasive and informative light. The NordicTrack's LegShaper infomercial struck the right chord for women, as the show has been airing nationally since December of 1996 to much success.