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• Annual
revenues grew from $20 million to over $500 million annually
• Stock share price grew from $3 per share to over $50 per share
• Attained No. 1 position on the IMS Report
In the last quarter of 2004, NutriSystem hired Script
to Screen to produce an infomercial for their Nourish™ weight
loss program. This talk-show style infomercial was hosted by
well-known health journalist, Kat Carney, and featured testimonials
from women
who had achieved outstanding weight loss as a result of the program.
The infomercial tested in January 2005, and rolled out nationally
soon after, eventually reaching the No. 1 position on the IMS
Report.
Since the infomercial launch, NutriSystem stock price has grown
from $3 per share to over $50 per share, with annual revenues
growing from $20 million to over $500 million.
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