Script to Screen - Case Study

Oreck Direct

Client: Oreck Direct
Product: The Oreck XL Vacuum
Price Point: $369
Objectives: Create an infomercial to work as a front-end profit center, and drive pull-through demand.
Host: David Oreck

• Over $200 million in sales since its launch
• Ranked No. 5 and No. 1 in the Infomercial Monitoring Service and Jordan Whitney Reports
• ERA 2007 Best Housewares Infomercial

The Oreck Professional Air Purifier infomercial followed on the heels of the very successful Oreck XL vacuum infomercial.

For this new show, Script to Screen decided to stick with the already proven format of drawing upon David Oreck’s down-home charm and unique presentation skills, that had proved so successful in the vacuum infomercial.

The result was a show that tested successfully in November 2003 with a MER of over 7:1, and in the ensuing months increased retail sales over seventy-five percent.

The front-end profitability of the Oreck Professional Air Purifier infomercial is exceptional due to its outstanding retail distribution.