Philosophy

Client: Philosophy Product: Makeup Optional Skin Objectives: To introduce the Makeup Optional Skin line of skin care to the market, to work as a front-end profit center, build a continuity customer base and to drive retail sales.

• Tripled revenue in one year from $45 million to $130 million • Sold to the Carlyle Group for $450 million • Consistently ranked in the Top 20 Infomercial Monitoring Services Reports When Philosophy hired Script to Screen to produce their infomercial for Makeup Optional Skin, Philosophy’s reputation as a developer and marketer of high-end skin care was already well known within the cosmetics industry, and also to QVC viewers. Philosophy’s Founder, Cristina Carlino, (also the Founder of the highly acclaimed medical company BioMedic), had been successfully demonstrating Philosophy’s skin care products for several years on QVC. For the Makeup Optional Skin infomercial, Script to Screen created a beautifully shot, high-end show that successfully demonstrated the quality and uniqueness of the products, and that appealed to a wide target audience. Since launching the infomercial in January 2005, the company’s revenue has tripled to approximately $130 million in sales. The Makeup Optional Skin infomercial consistently ranked in the Top 20 of the IMS Report.