Script to Screen - Case Study

Pontiac Sunfire

Client: Pontiac
Product: Sunfire
Objectives: Create an infomercial that will educate the viewer about the new Pontiac Sunfire, prior to visiting the dealership.

• 2000 Joey Awards
• Finalist 2000 New York Festivals

The project was designed to educate the viewer on the new Pontiac Sunfire, and the video follows the lives of three young people that are representative of the target audience, male and female, 25+.

Through beautiful cinematography and an upbeat soundtrack, the video effectively demonstrates the stylish and sporty aspects of the Pontiac Sunfire, as well as its affordability.

The video successfully created a more educated consumer at retail level, and the format has been adopted by Pontiac to be included in its traditional marketing mix.