Script to Screen - Case Study

PureSpin Golf

Client: PureSpin Golf
Product: Diamond Face Scoring Wedge
Price Point: $119.95
Objectives: To introduce the Diamond Face Scoring Wedge on Television, to work as an independent profit center; to gain retail distribution; and to drive pull-through demand at retail.

• 250,000 units sold
• No. 1 Wedge on the Senior PGA Tour

Introducing a new golf product to an already overcrowded market place is never easy for an established club manufacturer, let alone an entrepreneurial company with little experience in the industry.

PureSpin Golf, a start-up company, came to Script to Screen to develop an infomercial that would introduce its line of Diamond Face Scoring wedges to the golf market place.

Script to Screen designed an infomercial that focused on the importance of the short game in golf, and how the Diamond Faced Scoring Wedge could improve this important part of a golfer's game. To establish credibility for what was obviously an excellent product, Script to Screen hired ESPN golf anchor, Jim Kelly to host the show, and filmed the infomercial at the beautiful Temecula Creek Inn Golf Course in Southern California.

The Diamond Face Scoring Wedge has sold 250,000 units to date, and it is the No. 1 Wedge on the Senior PGA Tour.