Robert Bosch Tool Corporation

Client: Robert Bosch Tool Corporation Product: Rotozip Price Point: $149 Objectives: To introduce the All New Rotozip via DRTV and Retail.

In 2003, three decades after developing the first RotoZip Spiral Saw, The RotoZip Tool Corporation was acquired by the Robert Bosch Tool Corporation. In 2004, the Robert Bosch Tool Coporation hired Script to Screen to produce an infomercial to introduce the “All New RotoZip by Bosch.” The infomercial, designed to best demonstrate the improvements that Robert Bosch Tools made to the original RotoZip product, follows the progress of two couples as they completely renovate a kitchen and bathroom, using the All New RotoZip. The infomercial launched in November 2004, and rolled out nationally soon afterwards. It became a huge success, growing sales of the All New RotoZip by over 300%.

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