SBC Global

Client: SBC Global Product: SBC Bundled Services Objectives: To introduce the SBC Bundled Services to the market.

In 2005 SBC Global, (now known as AT&T, Inc. since its acquisition of AT&T), came to Script to Screen to produce an infomercial to promote their new SBC Bundled Services. Their objectives were to offer four services, SBC Local Phone Service, SBC Long Distance Phone Service, SBC/Yahoo DSL High Speed Internet Access, and SBC Dish Network Satellite TV, all for the one low price of under $85 per month. Through the use of an excellent host, Jim Meskiman, who narrated the infomercial, and testimonials who already owned the package, Script to Screen effectively communicated the economic value of buying all four services from one company, and the convenience of having to pay just one bill per month. The infomercial tested successfully in November 2005, and rolled out nationally.