| • Increased
retail sales by 30%
• Winner Best Corporate Infomercial - 2000 ERA Awards
• Winner Best Infomercial - 2000 Joey Awards
• Bronze WorldMedal for Best Infomercial - 2000 New York Festivals
The New Shape of Skiing infomercial needed to demonstrate
the new technology that the ski industry, and Skis Dynastar in particular,
have innovated in recent years. It required filming in multiple
locations at various ski resorts, as well as in a studio. Of the
various production techniques employed, clearly the animation was
the most important for this project. Script to Screen created three-dimensional
graphics and animation to demonstrate the unique features and benefits
of these sophisticated products.
To communicate the credibility of the products, Script to Screen
needed to use well-respected ski pro's. Fortunately, Skis Dynastar
made skiers, Alberto Tomba, Picabo Street and Tommy Moe available
to us.
The results of The New Shape of Skiing infomercial measured
three ways: Firstly, the infomercial greatly surpassed its cost
per inquiry (CPI) objectives, delivering CPI's in the $2 range.
Secondly, it drove skiers to the website and positioned the website
as a porthole to the ski industry. Thirdly, due to lack of snow
in the 1999-2000 winter, sales in the ski industry as a whole were
down, however, because of The New Shape of Skiing infomercial,
Skis Dynastar's retail sales increased by 30%.
Additionally, The New Shape of Skiing infomercial has been
honored with several industry awards: Best Corporate Infomercial
- 2000 ERA (Electronic Retailing Association) Awards; Best Infomercial
- 2000 Joey Awards; and a Bronze WorldMedal for Best Infomercial
- 2000 New York Festivals.
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