Script to Screen - Case Study

Taylor Made Burner Bubble

Client: Taylor Made / Bozell Worldwide, Inc.
Product: Taylor Made Burner Bubble Drivers
Objectives: To introduce the new Taylor Made Burner Bubble irons in conjunction with other products, including Taylor Made Burner Bubble drivers, titanium drivers, and metal woods; to present the offer as a lead generator to drive retail sales.

• 7.6% Nielsen Rating
Highest ever for an infomercial

The Taylor Made Golf Company is no stranger to legendary performances. In the ultra-competitive sport of television advertising, Taylor Made and Bozell Worldwide turned to Script to Screen to build an infomercial legend of their own. The Taylor Made Burner Bubble "Monster Hole Challenge" infomercial stands as a living testament to how legends are born.

The "Monster Hole Challenge," hosted by PGA professional and golf commentator Gary McCord, featured a treacherous challenge for four amateur golfers. Playing on a specially-prepared hole, the challengers tried difficult shots with Taylor Made Burner Bubble clubs in a face-off with a variety of other brand golf clubs. As the amateurs are embroiled in the challenge, we hear from PGA golfing professionals who all attest to the fact that the Taylor Made Burner Bubble has literally made them better golfers.

Debuting nationally during The Masters, Taylor Made's "Monster Hole Challenge" immediately became an astounding success, and secured a place in the record books as one of the most highly rated infomercial airings in history.

To date, the infomercial continues to perform strongly, and still generates impressive retail sales for the entire Burner Bubble line.