Travel Perks

Client: Travel Management Consultants, GRE Direct-Distributers Product: Home Business Opportunity Price Point: $299 Objectives: Introduce a new product and a new company; create front-end profitablity for the infomercial.

Produced by Script to Screen and distributed through GRE Direct, Travel Perks was one of the more successful infomercials of 1995. "Champagne wishes and caviar dreams," as host Robin Leach likes to say, are within reach of everyone who watches Travel Perks. Viewers are introduced to an exciting new home business opportunity; become a travel agent, and save money when booking trips for yourself or clients. The challenge was to get viewers to make a significant purchase, and become business partners, with a company they had never heard of prior to viewing the infomercial. Script to Screen traveled halfway around the world to capture the benefits of this unique business opportunity. Featured locations included Las Vegas, Hawaii, the Caribbean and the majestic private island home of Mr. Leach.