Direct Response Television - DRTV Advertising & Marketing

"Our infomercial was totally successful, exceeding all our expectations. Script to Screen knows how to get the job done!"

Robert D. Pierre, president/CEO
California Egg Commission

When your goal is to win, one thing above all else is critical, a thorough, well-executed plan. Script to Screen, a direct response television advertising agency, understands the behind-the-scenes work that can either make or break a successful direct response television (DRTV) marketing campaign. Since our client's success is our number one priority, we have established relationships with the most professional and successful companies in the industry, to ensure premium services at cost-effective rates.

We have the experience and foresight to engineer the plan, then provide hands-on management of every aspect of the direct response television advertising campaign until its completion. The result for our clients is a smooth-running, turnkey process. Components of the direct response TV marketing and management services include:

CONSULTING

Clearly, our name serves as a highly descriptive definition of the direct response TV (DRTV) advertising services we provide. However, Script to Screen is much more than an infomercial production company. We are direct response marketing professionals. As a result, our work begins long before a concept is developed or a script is written. Our command of the fundamental principles of direct response TV marketing allows us to provide expert evaluation of each individual client's situation. Case studies, focus groups, and feasibility studies are all effective tools used in our evaluation process of our clients’ campaigns.

TELEMARKETING

Quality telemarketing is the backbone of a direct response television advertising campaign. If a great infomercial drives the customer call, effective telemarketing closes the sale. Highly effective offers and telemarketing scripts to test all the necessary offer components, such as price points and potential up-sells, are developed. Long before a campaign begins, a highly effective testing process is implemented in order to maximize sales.

FULFILLMENT

Telemarketing call center data is electronically transmitted to the fulfillment house for processing and delivery. A fulfillment house that is best suited to the particular needs of the client is carefully selected. This facility will promptly process payments, assemble and mail packages, control inventory, manage 800-number customer service, returns, and refurbishing.

MEDIA

Effective media management of your DRTV advertising campaign is much more than selecting the right stations and negotiating cost-effective rates. To truly maximize the selling power of a media buy, a significant amount of testing is required to ensure the best performing combination of price point, offer configuration(s), markets, and dayparts. As your company’s direct response television advertising agency, Script to Screen will assist the client in selecting a media buyer who will plan a media strategy; negotiating the best rates to fit each budget.

CREDIT CARD PROCESSING

Credit card processing seems deceptively simple, yet numerous steps and contingency plans must be in place to handle every payment, from the routine to the problematic. Because of our long-term relationships with outstanding merchant account service companies, clients can choose from the best. These companies will provide timely approval of processed product sales, assistance with problem credit cards/charge-backs, refunds, and multi-payment processing.

PACKAGING DESIGN

The final touch of a DRTV advertising campaign from a client's point of view is to have the appropriate packaging. An impressive package will enhance the perceived value of the product, confirm a company's high-quality standards, and pave the way for repeat sales. Again, Script to Screen can assist in the development and design of the consumer package, any additional collateral pieces or consumer reply materials, and printing of all internal pieces.

PRINT

Expert consultation as to the effectiveness of additional print media, such as catalogs, free standing inserts, direct mail, and other sales vehicles for an ongoing DRTV advertising campaign can be provided. These services include production of all materials.

Direct Thinking for Direct Response.
It's far more than a slogan. It's who we are.