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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES SECOND INFOMERCIAL
FOR THE HIGHLY SUCCESSFUL TORSO TRACK
Santa Ana, CA-January 3, 2000-Script to
Screen has completed its second infomercial for Torso Track,
it was announced by Barbara Kerry, Chairman of Script to Screen,
Inc.
Following the highly successful Torso Track
infomercial launched at the end of 1998, "Torso Track, The
Sequel," was again produced in association with American
Telecast Corporation. This latest production features the return
of actress Suzanne Somers as the show's host and presenter, along
with Olympic Gold Medallist, Mitch Gaylord.
New additions to the cast are actor Patrick
Duffy, Suzanne's on-screen husband in the family sitcom Step
by Step, and well-known fitness trainer Rosalie Brown. Both
provide endorsements and expert testimonials to the Torso Track
as an outstanding fitness product.
Beautifully filmed indoors and outdoors,
the Torso Track team also interviewed many of the fitness trainers
featured in the original show, for their opinions of the product
a year later. It is an indication of the Torso Track's performance
and success that they continue to support the product as the
best on the market to replace sit-ups and to strengthen the abdominals.
"We are delighted with the success
achieved by the Torso Track infomercial, and our continuing relationship
with American Telecast Corporation. We look forward to a prosperous
New Year for both of our companies," said Barbara Kerry.
Recognized industrywide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Adams Golf, alien Sport, American
Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its 1986 establishment in Santa Ana,
California, Script to Screen has risen to a leadership position
among direct response television marketing companies. The company
has been honored with numerous awards throughout the years by
The Electronic Retailing Association, (formerly NIMA), The New
York Festivals, and The Clio Awards.
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