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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN CONTINUES ALLIANCE WITH GENERAL MOTORS
AND COMPLETES THIRD INFOMERCIAL

Santa Ana, CA-January 20, 2000-Script to Screen just completed its third direct mail infomercial for General Motors, it was announced by Barbara Kerry, Chairman of Script to Screen, Inc.

Produced on behalf of the Pontiac Division of General Motors, the infomercial features the new Pontiac 2000 Sunfire, a new production model targeted to young professionals.

Filmed on location in Southern California, the infomercial highlights the Sunfire's quality, terrific handling, and sporty good looks. Consumer demonstrations and testimonials illustrate the car's comfort, safety, and affordability.

The new infomercial follows on the heels of two previously successful infomercials produced for General Motors' GMC Division by Script to Screen.

Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.

Since its establishment in Santa Ana, California in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, (formerly NIMA), The New York Festivals, and The Clio Awards.

Screen shots from the Pontiac Sunfire infomercial
Click on image to access full version.

     

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