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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN CONTINUES ALLIANCE
WITH GENERAL MOTORS
AND COMPLETES THIRD INFOMERCIAL
Santa Ana, CA-January 20, 2000-Script to
Screen just completed its third direct mail infomercial for General
Motors, it was announced by Barbara Kerry, Chairman of Script
to Screen, Inc.
Produced on behalf of the Pontiac Division
of General Motors, the infomercial features the new Pontiac 2000
Sunfire, a new production model targeted to young professionals.
Filmed on location in Southern California,
the infomercial highlights the Sunfire's quality, terrific handling,
and sporty good looks. Consumer demonstrations and testimonials
illustrate the car's comfort, safety, and affordability.
The new infomercial follows on the heels
of two previously successful infomercials produced for General
Motors' GMC Division by Script to Screen.
Recognized industrywide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Adams Golf, alien Sport, American
Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California
in 1986, Script to Screen has risen to a leadership position
among direct response television marketing companies. The company
has been honored with numerous awards throughout the years by
The Electronic Retailing Association, (formerly NIMA), The New
York Festivals, and The Clio Awards.

Screen shots from the Pontiac
Sunfire infomercial
Click on image to access full version.
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