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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN RECEIVES TOP AWARD
AT THE PRESTIGIOUS 1999 NEW YORK FESTIVALS
Santa Ana, CA-February 14, 2000-Script
to Screen, one of the foremost television producers in the direct
response industry, announced today that it received a Finalist
Certificate award for its production of "Heroes in Motion,"
at the recent New York Festivals in New York City.
Finalist Certificates were the highest
awards bestowed in the Film and Video
Non-Broadcast/Direct Response Category in this year's competition.
Produced on behalf of GMC a division of
General Motors, "Heroes in Motion" was designed as
a direct mail video to educate the viewer on the full line of
GMC SUV's. The success of the video was instrumental in GMC's
decision to adopt this type of marketing vehicle to additional
brands.
"We are delighted with the continuing
success of this production, and take great pleasure in accepting
this award from The New York Festivals," said Barbara Kerry,
Chairman of Script to Screen, Inc.
Recognized industrywide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Adams Golf, alien Sport, American
Telecast, Dynastar, General Motors, "Hooked on Phonics,"
NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its 1986 establishment in Santa Ana,
California, Script to Screen has risen to a leadership position
among direct response television marketing companies. The company
has been honored with numerous awards throughout the years by
The Electronic Retailing Association, (formerly NIMA), The New
York Festivals, and The Clio Awards.
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