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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN PRODUCES
SECOND DIRECT RESPONSE CAMPAIGN FOR PRGR
Santa Ana, CA--July 7,
2000--Script to Screen recently completed a short form campaign
for PRGR, the Japanese golf club manufacturer, it was announced
by Barbara Kerry, President of Script to Screen, Inc.
This is the second campaign
that Script to Screen has produced on behalf of PRGR, having produced
a long-form campaign for their titanium long iron in 1999.
Both 60- and 30-second
direct response spots demonstrate the PRGR 200i utility golf club;
and feature Corey Pavin, the well-known PGA Tour player and PRGR
Staff player. The PRGR 200i utility golf club is currently the No.
1 utility club on the PGA Tour.
"We are pleased to continue
our association with PRGR. They make outstanding golf clubs that
make an immediate positive impact on the game of the average golfer,"
said Ken Kerry, Creative Director and Executive Vice President,
Script to Screen, Inc.
Recognized industrywide
for award-winning infomercials that are successful commercially,
as well as creatively, Script to Screen has produced direct response
television campaigns for such prestigious clients as Adams Golf,
alien Sport, American Telecast, Dynastar, General Motors, "Hooked
on Phonics," NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its 1986 establishment
in Santa Ana, California, Script to Screen has risen to a leadership
position among direct response television marketing companies. The
company has been honored with numerous awards throughout the years
by The Electronic Retailing Association, (formerly NIMA), The New
York Festivals, and The Clio Awards.
Screen shots from the PRGR 200i infomercial
Click on image to access full version.
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