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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN PRODUCES SECOND DIRECT RESPONSE CAMPAIGN FOR PRGR

Santa Ana, CA--July 7, 2000--Script to Screen recently completed a short form campaign for PRGR, the Japanese golf club manufacturer, it was announced by Barbara Kerry, President of Script to Screen, Inc.

This is the second campaign that Script to Screen has produced on behalf of PRGR, having produced a long-form campaign for their titanium long iron in 1999.

Both 60- and 30-second direct response spots demonstrate the PRGR 200i utility golf club; and feature Corey Pavin, the well-known PGA Tour player and PRGR Staff player. The PRGR 200i utility golf club is currently the No. 1 utility club on the PGA Tour.

"We are pleased to continue our association with PRGR. They make outstanding golf clubs that make an immediate positive impact on the game of the average golfer," said Ken Kerry, Creative Director and Executive Vice President, Script to Screen, Inc.

Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, "Hooked on Phonics," NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.

Since its 1986 establishment in Santa Ana, California, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, (formerly NIMA), The New York Festivals, and The Clio Awards.

Screen shots from the PRGR 200i infomercial
Click on image to access full version.

PRGR 200i Utility Club

Corey Pavin on the green.

     

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