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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN COMPLETES INFOMERCIAL FOR SWING JACKET

Santa Ana, CA--July 31, 2000--Script to Screen recently completed an infomercial for Swing Jacket, it was announced by Ken Kerry, Executive Vice President and Creative Director of Script to Screen, Inc.

A revolutionary training device, the Swing Jacket is worn by golfers to aid in the development of their golf swing. It consists of patented torso swing rails that guide the golfer's arms through the ideal golf swing, and it helps create muscle memory so the golfer can learn what the perfect swing "feels" like.

The infomercial was filmed at the Landmark Golf Club, Palm Springs, California, and the Blackhorse Golf Club in Houston, Texas.

The Swing Jacket show is hosted by Matthew Laurence, Television Sports Analyst, and Peter Jacobsen, six-time PGA Tour Champion. Jim Hardy, Jacobsen's swing coach, and Dr. Benno Nigg, a professor of bio-mechanics, provide support and testimonials.

"We are very pleased to have had the opportunity to introduce the Swing Jacket to the golf market place. This is a unique technology that we believe will be accepted by amateur and professional golfers alike," said Kerry.

Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, "Hooked on Phonics," NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.

Since its 1986 establishment in Santa Ana, California, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, (formerly NIMA), The New York Festivals, and The Clio Awards.

 

     

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