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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES
INFOMERCIAL FOR SWING JACKET
Santa Ana, CA--July 31,
2000--Script to Screen recently completed an infomercial for Swing
Jacket, it was announced by Ken Kerry, Executive Vice President
and Creative Director of Script to Screen, Inc.
A revolutionary training
device, the Swing Jacket is worn by golfers to aid in the development
of their golf swing. It consists of patented torso swing rails that
guide the golfer's arms through the ideal golf swing, and it helps
create muscle memory so the golfer can learn what the perfect swing
"feels" like.
The infomercial was filmed
at the Landmark Golf Club, Palm Springs, California, and the Blackhorse
Golf Club in Houston, Texas.
The Swing Jacket show
is hosted by Matthew Laurence, Television Sports Analyst, and Peter
Jacobsen, six-time PGA Tour Champion. Jim Hardy, Jacobsen's swing
coach, and Dr. Benno Nigg, a professor of bio-mechanics, provide
support and testimonials.
"We are very pleased
to have had the opportunity to introduce the Swing Jacket to the
golf market place. This is a unique technology that we believe will
be accepted by amateur and professional golfers alike," said Kerry.
Recognized industrywide
for award-winning infomercials that are successful commercially,
as well as creatively, Script to Screen has produced direct response
television campaigns for such prestigious clients as Adams Golf,
alien Sport, American Telecast, Dynastar, General Motors, "Hooked
on Phonics," NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its 1986 establishment
in Santa Ana, California, Script to Screen has risen to a leadership
position among direct response television marketing companies. The
company has been honored with numerous awards throughout the years
by The Electronic Retailing Association, (formerly NIMA), The New
York Festivals, and The Clio Awards.
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