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FOR
IMMEDIATE RELEASE
SCRIPT TO
SCREEN HONORED WITH THREE TOP AWARDS AT ACCESS ERA 2000
Santa Ana,
CA-September 18, 2000-Script to Screen, one of the nation's foremost
direct response television producers, received three top awards
at the recent Access ERA 2000 Expo and Conference in Las Vegas.
Script to Screen's
infomercial for Skis Dynastar, "The New Shape of Skiing," was awarded
Best Corporate Infomercial. Skis Dynastar was the first company
in the ski industry to utilize the direct response format in its
marketing mix.
For the second
year running, Script to Screen received the award for Best Talk
Show Infomercial for Torso Track II, the second infomercial in the
Torso Track series.
Additionally,
Suzanne Somers, the host of Torso Track II, was awarded Best Female
Presenter. Torso Track continues to rank as one of the most successful
infomercials, of all time, in the Sports and Fitness industry.
"We are proud
to have produced such successful and highly-acclaimed infomercials
and appreciate being recognized for our work by the Electronic Retailing
Association," said Barbara Kerry, Chairman of Script to Screen,
Inc.
Prior to the
Awards ceremony, Ken and Barbara Kerry, co-founders of Script to
Screen, were among a distinguished list of guests honored for their
contribution as infomercial hosts to the DRTV industry.
Recognized industrywide
for award-winning infomercials that are successful commercially,
as well as creatively, Script to Screen has produced direct response
television campaigns for such prestigious clients as Adams Golf,
alien Sport, American Telecast, Dynastar, General Motors, "Hooked
on Phonics," NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its 1986
establishment in Santa Ana, California, Script to Screen has risen
to a leadership position among direct response television marketing
companies. The company has been honored with numerous awards throughout
the years by The Electronic Retailing Association, (formerly NIMA),
The New York Festivals, and The Clio Awards.
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