For more information contact:

Tony Kerry, Senior Vice President of Marketing Mary Carson, Marketing Coordinator Script to Screen, Inc. 714 / 558 - 3971

FOR IMMEDIATE RELEASE SCRIPT TO SCREEN, MOVING IN THE FAST LANE WITH THE INDY RACING NORTHERN LIGHT SERIES Santa Ana, CA--October 16, 2000--Script to Screen recently completed an infomercial for the Indy Racing Northern Light Series, it was announced by Ken Kerry, Creative Director and Executive Vice President of Script to Screen, Inc. The Indy 500, the world's most watched sporting event, is held annually on Memorial Weekend at the Indianapolis Motor Speedway. The race is attended by thousands of spectators and is watched by millions of TV viewers worldwide. What many people are not familiar with is that this prestigious motor race is only one of thirteen that form The Indy Racing Northern Light Series in which the drivers from thirty-three teams compete for the coveted Northern Light Cup. Recognizing the need for public awareness, the Indy Racing League (IRL), which governs the series, approached Script to Screen to produce an infomercial that would educate the general public and help boost attendance at the individual Northern Light Series races. Filmed on location at several race tracks including the Indianapolis Motor Speedway, the infomercial consists of spectacular race photography, and features interviews with the current 2000 Northern Light Series Champion, Buddy Lazier, and former Indy 500 winners Eddie Cheever Jr., and Al Unser Jr. Media for the direct response tv campaign is being purchased by Hawthorne Direct. "We are very pleased to be associated with The Indy Racing Northern Light Series, and we are delighted that they recognized the infomercial format as the appropriate medium to tell their story," said Kerry. Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline. Since its establishment in Santa Ana, California in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, (formerly NIMA), The New York Festivals, and The Clio Awards. Screen shots from the Indy Racing League infomercial Click on image to access full version.