For more information contact:

Tony Kerry, Senior Vice President of Marketing Mary Carson, Marketing Coordinator Script to Screen, Inc. 714 / 558 - 3971

FOR IMMEDIATE RELEASE SCRIPT TO SCREEN COMPLETES SHORT-FORM CAMPAIGN FOR SEARS Santa Ana, CA--November 14, 2000--Script to Screen recently completed a short-form direct response television campaign for Sears, it was announced by Barbara Kerry, President of Script to Screen, Inc. Produced in association with King World Direct, the direct response television agency for Sears, the 2-minute spot features the Sears Life-Flex Gym, a total body workout machine "This is the fifth short form commercial that Script to Screen has produced on behalf of Sears and King World Direct, and we are looking forward to a long and successful relationship with both companies, " said Ms. Kerry Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline. Since its establishment in Santa Ana, California in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, (formerly NIMA), The New York Festivals, and The Clio Awards. Screen shots from the Life-Flex infomercial Click on image to access full version.