For more information contact:

Tony Kerry, Senior Vice President of Marketing Mary Carson, Marketing Coordinator Script to Screen, Inc. 714 / 558 - 3971

FOR IMMEDIATE RELEASE SCRIPT TO SCREEN COMPLETES INFOMERCIAL FOR LEADING PRECISION TOOL MANUFACTURER, DREMEL Santa Ana, CA--December 21, 2000--Script to Screen recently completed an infomercial for Dremel, it was announced by Ken Kerry, Executive Vice President and Creative Director of Script to Screen, Inc. A household name for 65 years, Dremel is a leading precision tool manufacturer and the number one manufacturer of rotary tools in the United States. The Dremel Rotary Tool, featured in the infomercial, relies on high-speed action, 5,000-30,000 rmp versus power. It comes with 35 accessories and attachments including a flexible attachable shaft that allows access to hard-to-reach areas. Through superb and varied demonstrations Script to Screen illustrates the many applications suitable for the Dremel Rotary Tool, from construction to craft making. Professional contractors, carpenters, crafts men and women provide testimonials throughout the infomercial to the versatility and quality of the product. The show has tested successfully and will be rolled out nationally in the next few weeks. The Dremel direct response TV campaign is being managed by M2 Marketing and Management Services, and media is being purchased by Century Direct. "The Dremel Rotary Tool is an outstanding product, and we are delighted that the market place has accepted it," said Kerry. Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline. Since its establishment in Santa Ana, California in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, (formerly NIMA), The New York Festivals, and The Clio Awards. Screen shots from the Demel infomercial Click on image to access full version.