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FOR IMMEDIATE
RELEASE
SCRIPT TO SCREEN
RECEIVES TOP AWARDS AT
THE PRESTIGIOUS 2000 NEW YORK FESTIVALS
Santa Ana, CA—January 23, 2001—Script to Screen, one of
the nation’s leaders in direct response television, announced
today that it received two awards at the recent New York Festivals
in New York City.
“The New Shape of Skiing,” an infomercial produced
on behalf of Script to Screen’s client, Skis Dynastar, was
honored with a Bronze WorldMedal in the Television Programming Infomercial
category.
The infomercial featured all three Dynastar brands: Dynastar Skis,
Lange Boots and Look Bindings, and was instrumental in generating
double-digit gains during a season when the overall ski equipment
industry was down.
Additionally, “Sunfire,” a direct-to-consumer video
produced on behalf of General Motors’ Pontiac Division, was
awarded a Finalist Certificate in the Film and Video Direct Response
category.
“We are delighted with the continuing success of these productions
and take great pleasure in accepting both awards from The New York
Festivals,” said Barbara Kerry, President of Script to Screen,
Inc.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dynastar,
General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor
Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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