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FOR IMMEDIATE
RELEASE
SCRIPT TO SCREEN
PRODUCES INFOMERCIAL FOR DAVID LEADBETTER’S LAZERGUIDE
Santa Ana, CA—February 12, 2001—Script to Screen recently
completed an infomercial for the David Leadbetter Lazerguide, it
was announced by Ken Kerry, Executive Vice President and Creative
Director of Script to Screen, Inc.
Marketed by Instructional Golf Innovations and endorsed by David
Leadbetter, the world renowned golf teacher, the Lazerguide Personal
Golf Swing Trainer consists of a concentrated laser beam of light
that fits easily over any size grip. By following the light beam
on the accompanying Swing Path Mat, the golfer is guided down the
perfect swing path that puts them in the “slot” position
and helps them develop a more fluid golf swing.
Hosted by Gary Danielson, Network Television Analyst and former
NFL Quarterback, the show was filmed at the David Leadbetter Golf
Academy, Quail West Golf and Country Club in Florida. Demonstration
of the Lazerguide is personally provided by David Leadbetter, and
testimonials to the product’s effectiveness are provided by
amateur and professional golfers.
The show recently tested successfully and will roll out nationally
in the next few weeks. Media for the Lazerguide direct response
television campaign is being purchased by Maximum Coverage Media.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dynastar,
General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor
Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, (formerly NIMA), The New York Festivals, and The Clio
Awards.
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