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FOR IMMEDIATE
RELEASE
SCRIPT TO SCREEN COMPLETES SHORT-FORM CAMPAIGN
FOR ICON HEALTH & FITNESS
Santa Ana, CA—July 23, 2001, Script to Screen recently completed
a short-form direct response television campaign for Icon Health
& Fitness, it was announced by Tony Kerry, Senior Vice President
of Marketing at Script to Screen, Inc.
The two-minute spot features the Rock & Tone home fitness machine
that is marketed by Icon Health & Fitness, the world's largest
manufacturer and marketer of home fitness equipment. The Rock &
Tone produces a high intensity workout that targets the buns, hips
and thighs.
With media purchased by Maximum Coverage Media, the campaign tested
successfully and has started to roll out nationally.
"We are pleased that Icon Health & Fitness recognizes the
benefits of DRTV, and decided to again employ this format to market
the Rock & Tone. We are delighted to re-establish our relationship
with them," said Kerry.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dynastar,
General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor
Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, (formerly NIMA), The New York Festivals, and The Clio
Awards.
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