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FOR IMMEDIATE
RELEASE
TRINITY GOLF HITS HOLE-IN-ONE WITH SUCCESSFUL INFOMERCIAL MARKETING
CAMPAIGN
Infomercial Marketing Again Proves Successful In Creating Demand
and
Building Brand Recognition for New Golf Product
Santa Ana, CA—October 1, 2001, Script to Screen, one of the
nation’s leaders in direct response marketing, recently announced
that their newest campaign for Trinity Golf’s Stiletto II Beta
Ti driver has achieved phenomenal results.
In the nine months the campaign has been on the air, Trinity Golf
has realized sales of approximately 75,000 clubs. “This is
one of the fastest sales growths we’ve seen in the golf market
as a result of an infomercial,” says Tony Kerry, Senior Vice
President of Marketing for the Santa Ana-based Script to Screen.
“These results are further proof that infomercials are the
most cost-effective means to launch a new golf product. With DRTV
media rates at an all-time low, it makes a lot of sense.”
The infomercial has also taken Trinity Golf from a start up company
to a major player in the golfing industry. At the end of last year,
company executives chose to use the tried and true method of infomercial
marketing to launch their product and build their brand. Trinity
turned to Script to Screen because of their proven track record
in creating successful campaigns for other golf products. The Stiletto
II infomercial follows in the footsteps of Script to Screen’s
other hits, which include Adams Golf, PureSpin Golf and alien Sport,
all of which generated tremendous sales.
The infomercial tested successfully the first of year and has been
airing regularly on The Golf Channel, as well as Regional Sports
and local cable channels.
Filmed at the Oak Valley Golf Club in the High Desert, California,
the infomercial is hosted by Bill Patrick, the well-known USA Network
Golf commentator. To demonstrate the uniqueness of the Stiletto
II driver, Script to Screen designed the infomercial around a Long
Ball Competition featuring Long Drive Champions, Patrick Dempsey,
Arnie Kvarnberg, Mark Ceshin, and Rick Sorenson. Each of the players
tested the club against top brand name drivers under the supervision
of Impact Golf Technologies, the nation’s premier golf testing
company. Master Club Builders, Mike Damico, Pat Blackman and John
McClintock provided testimonials.
“We are pleased to have had the opportunity to work with Trinity
Golf on the development of this infomercial for the Stiletto II
Beta Ti driver. The infomercial format is one of the best marketing
methods available to launch a product such as this,” said Kerry.
“Not only are infomercial results trackable, the format allows
us to truly create demand for the product.”
Recognized industry wide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as American Telecast, Dynastar, General Motors, Hooked on
Phonics, NordicTrack, Sanyo, Sharp, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards, and has
been featured in the New York Times and Sports Illustrated.
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