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FOR IMMEDIATE
RELEASE
SCRIPT TO SCREEN COMPLETES LONG-FORM CAMPAIGN
FOR AERO PRODUCTS INTERNATIONAL, INC.
Santa Ana, CA—October 3, 2001, Script to Screen recently completed
an infomercial for Aero Products International, Inc., it was announced
by Tony Kerry, Senior Vice President of Marketing at Script to Screen,
Inc.
“Crouching Tiger, Rising Mattress,” a fun and engaging
infomercial, introduces the Raised AeroBed™, the latest in
a line of high-quality products manufactured and marketed by Aero
Products.
The Raised AeroBed is the first and only extra bed that looks and
sleeps like a regular bed. It can be inflated and deflated in less
than three minutes, providing a convenient, yet very comfortable
solution to the problem of entertaining overnight guests.
The infomercial was designed to not only demonstrate the bed’s
convenience and aesthetics, but also its strength and durability.
Hosted by Pat Murphy Stark with support from Tom Jourden, the infomercial
was filmed in various home-style settings, where Pat and Tom demonstrate
the features and benefits of the Raised AeroBed.
The show was also filmed on location at a local shopping mall, where
consumers were given the opportunity to test the product. The infomercial’s
finale features a star appearance by Asia, a Siberian tiger, that,
it would appear, has discovered new sleeping quarters!
The “Crouching Tiger, Rising Mattress,” infomercial has
tested successfully and is rolling out nationally.
“We are delighted to work with Aero Products International
and to have had the opportunity to introduce this innovative product,
” said Kerry.
Aero Products International, Inc., located in suburban Chicago,
is the leading marketer of premium air-filled products under the
Aero® brand name. Its products include the AeroBed™, Deluxe
AeroBed™, Raised AeroBed™, Pillowtop AeroBed™, Minute
Bed®, Sleep Away Bed™, Family Quick Pool™, Minute
Pool®, Game Day Minute Chair™, and Fun Roller™.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dynastar,
General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor
Made Golf, Time-Life, and Valvoline.
More
Since
its establishment in Santa Ana, California in 1986, Script to Screen
has risen to a leadership position among direct response television
marketing companies. The company has been honored with numerous
awards throughout the years by The Electronic Retailing Association,
(formerly NIMA), The New York Festivals, and The Clio Awards.
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