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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN LAUNCHES FOURTH SHORT-FORM CAMPAIGN FOR WINN GRIPS
Santa Ana, CA—January 29, 2002—Script to Screen recently
completed its fourth short-form campaign for Winn Grips, it was
announced by Tony Kerry, Senior Vice President of Marketing at Script
to Screen, Inc.
The 30- and 60-second direct response spots entitled Technology
That Makes A Difference, follow the successful Thief,
Morning and The Best campaigns. These campaigns have
helped Winn move from seventh to second place in the golf grip market,
and become a strong contender for market share leader. Last year,
The Best campaign was honored by the Electronic Retailing
Association and received the 2001 award for Best Short Form Lead
Generator.
Technology That Makes A Difference features Butch Harmon,
golf's No.1 coach, who made his debut for Winn in The Best
commercial. Shot entirely on film, the direct response commercial
emphasizes the super feel and slip resistance of Winn grips.
"We are delighted with the success achieved by the previous
direct response campaigns and with our continuing association with
Winn Grips. We believe this success will continue with the launch
of this new campaign and look forward to a long relationship with
Winn," said Ken Kerry, Executive Producer and Creative Director
of Script to Screen, Inc.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, (formerly NIMA), The New York Festivals, and The Clio
Awards.
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