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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES LONG-FORM CAMPAIGN FOR THE EURO-PRO CORPORATION.
Santa Ana, CA—March 15, 2002, Script to Screen recently completed
an infomercial for the Euro-Pro Corporation, it was announced by
Tony Kerry, Senior Vice President of Marketing at Script to Screen,
Inc.
The infomercial features the Euro-Pro Stick Shark, a small,
compact, 3-in-1 bagless vacuum. Despite its compact size, the Stick
Shark has one and a half times the suction power of a regular
vacuum, and converts easily to a lightweight, hand-held machine.
The infomercial is hosted by Maddy Press, with product demonstrations
by Mark Rosen, President of the Euro-Pro Corporation.
The Stick Shark infomercial has tested successfully and is
rolling out nationally.
"We are pleased with our new association with Euro-Pro. They
make innovative household products that offer the consumer exceptional
value,"said Mr. Kerry.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, (formerly NIMA), The New York Festivals, and The Clio
Awards.
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