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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES THIRD SHORT FORM CAMPAIGN FOR ICON HEALTH
& FITNESS
Santa Ana, CA—March 18, 2002, Script to Screen recently completed
its third short form campaign for Icon Health & Fitness, it
was announced by Tony Kerry, Senior Vice President of Marketing
at Script to Screen, Inc.
The two-minute direct response commercial demonstrates the Pro Form
Cardio Cross Trainer, a total body workout machine. The Pro Form
Cardio Cross Trainer can be custom fit for body type, and features
ten resistance levels and six pre-set workouts, as well as a reflex
step that flexes to minimize stress on the legs, knees and ankles.
The show has tested successfully and will rollout nationally in
the next few weeks.
"We are delighted to continue our relationship with Icon Health
& Fitness, the world's largest manufacturer and marketer of
home fitness equipment. They market the most innovative and highest
quality fitness products,"said Kerry.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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