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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES SECOND LONG-FORM CAMPAIGN FOR THE EURO-PRO
CORPORATION.
Santa Ana, CA—March 20, 2002, Script to Screen recently completed
its second long-form campaign for the Euro-Pro Corporation, it was
announced by Tony Kerry, Senior Vice President of Marketing at Script
to Screen, Inc.
The infomercial features the Euro-Pro Shark Steam Blaster,
and was designed to emphasize the product's versatility in handling
difficult cleaning projects in the home. A compact and safe (no
pressure build-up), steam cleaner, the Shark Steam Blaster
can be refilled at any time, and will be ready for use in 30 seconds.
Maddy Press, who made her first appearance for Euro-Pro in the Stick
Shark infomercial, hosts the show, with product demonstrations by
Mark Rosen, President of the Euro-Pro Corporation.
The infomercial has tested successfully and is rolling out nationally.
"We are delighted to continue our association with Euro-Pro.
They make innovative household products that offer the consumer
exceptional value," said Mr. Kerry.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, (formerly NIMA), The New York Festivals, and The Clio
Awards.
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