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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES INFOMERCIAL FOR COSMETICS AND SKIN CARE
MANUFACTURER, BARE ESCENTUALS.
Santa Ana, CA—April 22, 2002, Script to Screen recently completed
an infomercial for Bare Escentuals, it was announced by Tony Kerry,
Senior Vice President of Marketing at Script to Screen, Inc.
The infomercial features Bare Minerals, the Bare Escentuals' line
of non-liquid cosmetics. A San Francisco-based manufacturer of high
quality cosmetics and skin care products, Bare Escentuals' line
of Bare Minerals cosmetics includes a non-liquid foundation that
is made of one hundred percent pure micronized minerals.
Designed to demonstrate the uniqueness of these high-quality beauty
products, the infomercial is hosted by Patricia Bastia, with support
from Leslie Blodgett, the founder and president of Bare Escentuals.
The Bare Minerals infomercial has tested successfully and has rolled
out nationally.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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